Platform Overview
Struct PIM emphasizes configurable product models that can represent product/variant hierarchies with flexible attribute scoping. Founded in Denmark, Struct provides a cloud-native solution hosted on Microsoft Azure with strong Nordic market presence and focus on retail/wholesale scenarios.
The platform's Product Structure system acts as a blueprint describing tabs, sections, and attributes that make up Products and Variants. This configurable approach allows businesses to model complex product hierarchies while maintaining data consistency through Business Rules and Enrichment Insights.
Key Facts
- Founded: 2010s
- Headquarters: Denmark
- Infrastructure: Microsoft Azure cloud-native
- API: REST with comprehensive Swagger documentation
- Deployment: Single-tenant SaaS containers
Struct PIM login page interface
The Struct login interface demonstrates the clean, modern design approach of this Azure-hosted PIM platform.
Core entities in Struct's configurable data model with flexible product structures and relationships
| Entity | Description | Key Attributes |
|---|---|---|
Product Structure Product Structure | Blueprint describing tabs, sections and attributes that make up Products and Variants | tab definitions section layout attribute configuration Relationships: defines Product schema configures Variant structure |
Product Product | Sellable SKU that can be simple or part of Variant Groups with configurable attributes | structure-defined fields localized values segmented data Relationships: follows Product Structure member of Variant Group +1 more... |
Variant Variant | Level beneath Product when variations such as size/color are needed | variant attributes inherited values override data Relationships: child of Product member of Variant Group |
Variant Group Variant Group | Logical bundle of variants; useful for 3-level variant sets | group configuration variant relationships shared attributes Relationships: contains Variants organizes product hierarchy |
Global List Global List | Reusable list of key-value pairs with complex sub-attributes for custom entities | list items complex attributes sub-attribute structure Relationships: used by list attributes provides controlled vocabularies |
Catalogue Catalogue | Assortment tree mapping products to channels with channel-specific attribute scoping | channel mapping attribute scope category structure Relationships: contains Categories scopes Product attributes |
New to PIM systems?
Before diving into Struct specifics, you might want to read our comprehensive guide to PIM systems to understand the fundamentals and key concepts.
Read PIM Systems GuidePlatform Demo & Interface
Watch this comprehensive demo showcasing Struct PIM covering the basic user activities: finding products, enriching products, merchandising products, and publishing products. Recorded on a cloud-hosted Struct 3 environment in January 2023.
The demo highlights Struct's configurable product structures and the flexible attribute scoping system that supports localization and market segmentation.
"I really like the product overview that typically has several tabs and sections. Related entities and attribute values blend together in a great way, providing excellent user experience."— Sivert Kjøller Bertelsen, PIM Implementation Expert
Complete list of attribute types available in Struct with localization and segmentation capabilities
| Common Name | Vendor Name | Description | Operators | Examples |
|---|---|---|---|---|
Text | ShortText, LongText, RichText | Text fields with varying length and formatting capabilities | Equals NotEquals Contains StartsWith IsNull NotNull | Product name Description SKU |
Number | Integer, Decimal, Currency | Numeric fields including currency-specific formatting | Equals NotEquals GreaterThan LessThan Between IsNull NotNull | Price Weight Quantity |
Boolean | Boolean | True/false checkbox field | Equals (true/false) IsNull NotNull | Is active Featured Discontinued |
Date | Date, DateTime | Date and datetime fields | Equals NotEquals GreaterThan LessThan Between IsNull NotNull | Launch date Last modified Expiry date |
Single Select | GlobalListSingle | Single option from Global List | Equals NotEquals In NotIn IsNull NotNull | Brand Category Status |
Multi Select | GlobalListMulti | Multiple options from Global List | In NotIn IsNull NotNull | Features Materials Certifications |
Asset Reference | File, Image, Video | References to assets stored in built-in Media Archive | IsNull NotNull | Product images Videos Documents |
Entity Reference | ReferenceProduct, ReferenceVariant, ReferenceCategory, ReferenceAsset | References to other entities within the system | Equals NotEquals In NotIn IsNull NotNull | Related products Category links Asset references |
Collection | TagCollection | String array for tag-based categorization | Contains NotContains IsNull NotNull | Tags Keywords Labels |
Complex Object | Table, Json | Structured data containers - Table with rows/columns, Json for schemaless data | IsNull NotNull | Technical specifications Nutrition facts Configuration data |
"Central to Struct is the product list with many attribute types and inheritance. Custom records are modeled as Global Lists. Setting up Global Lists based on complex attribute types gives almost the same modeling capabilities on custom records as on products."— Sivert Kjøller Bertelsen, PIM Implementation Expert
API Implementation Details
Authentication & Security
Struct uses API key authentication with X-Api-Key header. Keys are scoped to granular endpoint permissions, providing fine-grained access control for different integration scenarios.
Search & Filtering
The POST /api/search endpoint accepts JSON Query DSL combining Filters and Expressions. Full-text search is supported via /api/search/fulltext, enabling comprehensive product discovery capabilities.
Localization & Segmentation
Attribute values can be scoped by Language, Market (Channel), and Dimension contexts defined by Attribute Scope. This provides powerful multi-market and multi-language support without data duplication.
Business Rules Engine
No-code rule engine automates value calculation, validation, and workflow triggers. This enables complex business logic implementation without custom development.
Webhooks & Events
Webhooks can be created via Settings → Webhooks or POST /api/webhooks. Events are delivered with HMAC signatures for security, enabling real-time integration patterns.
API Usage Example
Example showing how to update a product using Struct's REST API with PowerShell
# Update product name using Struct PIM API
$apikey = "<api_key>"
$body = @(
@{ id = 98765; attributes = @{ Name = @{ en = "New product title 2025" } } }
) | ConvertTo-Json
Invoke-RestMethod -Uri "https://acme.struct.com/api/products" `
-Method Patch `
-Headers @{"x-api-key"=$apikey; "Content-Type"="application/json"} `
-Body $body"As mentioned in their documentation: 'The API is built for updating and reading large amounts of data in short time with extended support for batching.' However, they recommend not using the API as a direct source for presentation. In my experience, there's really no way to set up Struct without middleware for performance optimization."— Sivert Kjøller Bertelsen, PIM Implementation Expert
Technical Specifications
Azure-Native Architecture
Hosted on Microsoft Azure with single-tenant containers providing enterprise-grade security and performance. Multi-region deployment options available for global organizations.
Built-in Media Archive
Integrated DAM with dynamic resizing, WebP conversion, and CDN-friendly signed URLs. AI tagging via Azure Cognitive Services plug-in provides automated metadata enrichment.
Enrichment Insights
Rule-based scoring system delivers completeness percentages (0-100%) per product, variant, and catalogue. Built-in Amazon Vendor and CSV marketplace exporters include validation and readiness indicators.
Bulk Operations
Bulk updates through /api/products/bulk and /api/variants/bulk endpoints support up to 5,000 entities per call, enabling efficient large-scale data management.
💡 Azure-Native AI Content Solutions
Pricing and Leadership
Enterprise SaaS Model
Struct operates as an enterprise SaaS solution with pricing based on usage and feature requirements. The platform targets mid-market to enterprise organizations requiring configurable product modeling.
Leadership Team
Led by CEO Anders Trans Sørensen (Co-Founder), CTO Michael Biehl, CRO Mikkel Kruse, and VP Product Troels Richter. The Danish company maintains strong Nordic market presence.
Add-on Modules
Additional capabilities include AI Assistant (GPT-powered enrichment & translation), Supplier Portal, Publications module for print, and advanced analytics integrations.
Key Benefits & Strengths
Product Structure Flexibility
Product Structures function as dynamic blueprints that define attribute groups, required fields, and validation rules. This enables different product types to have tailored data models while maintaining consistency within categories.
Azure-Native Architecture
Built specifically for Microsoft Azure with native integration to Azure services. This provides enterprise-grade security, compliance capabilities, and seamless integration with Microsoft business applications.
Global Lists for Master Data
Global Lists (brands, suppliers, categories) provide centralized master data management with hierarchical structures. These lists support complex business rules and can be shared across multiple product structures.
Intuitive User Experience
Clean, modern interface designed for business users rather than technical administrators. The configurable dashboard and simplified navigation reduce training requirements and improve user adoption.
Transparent Pricing Model
All prices available on web page.
Strong API Foundation
Comprehensive REST API with bulk operations support, though API performance may require middleware layers for high-volume presentation layer integrations. Good for back-office integration scenarios.
Sivert Kjøller Bertelsen
PIM Implementation Consultant • Multiple Struct implementations
"Struct excels at providing a clean, intuitive product overview with excellent attribute organization. The Global Lists approach for custom entities is clever, and the Azure-native architecture ensures solid performance. However, the API performance limitations mean you'll need middleware for most real-world scenarios. The platform strikes a good balance between functionality and usability for mid-market organizations."