Operations Strategy

Supplier Onboarding: People Over Process with PIM

Thinking of speed to market as a system: applying insights from 'The Goal' and Beyond the Goal to create supplier onboarding that prioritizes human collaboration over rigid processes.

Published June 4, 2025
14 min read
Sivert Kjøller Bertelsen
Supplier Management
Systems Thinking
Operational Excellence
PIM Strategy
Change Management

Rethinking Supplier Onboarding as a System

💡 Strategic Prompt

"Traditional supplier onboarding treats speed to market as a series of sequential checkboxes. But what if we viewed it as a system where the constraint isn't process compliance, but human collaboration? How would Goldratt's Theory of Constraints apply to getting suppliers productive faster?"

Inspired by Eliyahu Goldratt's groundbreaking work in 'The Goal' and subsequent systems thinking evolution, this analysis reframes supplier onboarding from a compliance-driven process to a throughput-optimized system where people enable flow rather than process gates that create bottlenecks.

The insight is profound: when you optimize for human collaboration rather than process perfection, suppliers contribute value faster, data quality improves organically, and speed to market accelerates exponentially.

Applying The Goal to Supplier Onboarding

Identifying the True Constraint

Goldratt's Theory of Constraints teaches us to find the bottleneck that limits overall system throughput. In traditional supplier onboarding, organizations mistakenly identify constraints as:

  • Data validation processes
  • Compliance documentation requirements
  • Technical system integrations
  • Approval workflows

But the real constraint is usually supplier confusion and frustration leading to incomplete or delayed data submission.

The Five Focusing Steps Applied

1. Identify the Constraint: Supplier understanding and motivation, not process compliance

2. Exploit the Constraint: Maximize supplier success through human support, not automated gates

3. Subordinate Everything: Align all processes to support supplier success rather than internal efficiency

4. Elevate the Constraint: Invest in supplier relationship management, not process automation

5. Repeat: Continuously optimize for supplier experience as the primary metric

"The Goal taught us that optimizing parts doesn't optimize the whole. Traditional supplier onboarding optimizes each process step instead of optimizing for supplier success. When you flip that perspective, everything changes."
SB
Sivert Kjøller Bertelsen
Systems Thinking & Operations Strategy Consultant

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About This Article

Category: Operations Strategy

Review Status: Published

Related Articles: 2 related articles available

Sivert Kjøller Bertelsen

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